SDR Analytics
SDR Analytics gives sales managers a real-time dashboard of their team’s outbound activity - calls made, emails sent, replies received, meetings booked, and pipeline contribution.
Accessing SDR Analytics
Go to Analytics → SDR to view the dashboard.
Key Metrics
| Metric | What It Measures |
|---|---|
| Calls Made | Total outbound calls per rep |
| Emails Sent | Outbound emails sent through sequences |
| Replies Received | Email replies from prospects |
| SMS Sent | Text messages sent through sequences |
| Meetings Booked | Meetings scheduled from outbound activity |
| Pipeline Created | Dollar value of deals sourced by SDR activity |
| Productivity Score | Composite metric of activity volume and quality |
Filtering
Filter the dashboard by:
- Date range - view metrics for any time period
- Team member - see individual SDR performance
- Sequence - filter by specific outreach campaign
Using SDR Analytics
Team Management
Compare rep performance side-by-side to identify coaching opportunities:
- Reps with high call volume but low meeting bookings may need script coaching
- Reps with high reply rates but low conversions may need closing support
Pipeline Attribution
Track how SDR activity converts to pipeline revenue:
- Meetings booked → Deals created → Revenue closed
- Identify which sequences and reps generate the highest-quality pipeline
Related
- Dialer → - Power dialer for outbound calls
- Sequences → - Multi-channel outreach automation
- Overview → - Main analytics dashboard