Newsletter

Newsletter lets you create, schedule, and send email newsletters directly from graph8 - no third-party tool needed. Every open, click, and unsubscribe feeds back into your lead scoring and audience targeting.

Why It Matters

Most teams use a separate newsletter tool (Mailchimp, Beehiiv, ConvertKit) alongside their sales platform. That creates data silos - newsletter engagement never reaches your pipeline. graph8 Newsletter closes that loop: a prospect who clicks a pricing link in your newsletter becomes a warm lead in your outbound sequences automatically.

How It Works

1. Go to Studio → Campaign and click Generate
2. Select Newsletter as the campaign type
3. Choose a goal and describe your newsletter direction
4. graph8 generates 5 newsletter ideas with AI
5. Push your favorite idea to a campaign - 9 newsletter-specific documents are generated automatically
6. Go to the campaign dashboard and click Create New Issue to compose your first newsletter
7. Write your content, preview it, and send

Newsletter Documents

When you create a newsletter campaign, graph8 generates 9 strategic documents tailored to newsletter publishing:

Document	What It Does
Newsletter Brief	Mission, positioning, and value proposition to subscribers
Content Pillars	4-6 recurring themes mapped to subscriber pain points
Editorial Calendar	12-issue plan with themes, hooks, and CTA focus per issue
Tone & Voice Guide	Voice traits, DO/DON’T examples, newsletter vs sales email comparison
Subject Line Bank	30+ subject line formulas grouped by psychology type
CTA Playbook	CTA types, placement rules, and rotation strategy
Subscriber Persona	Ideal subscriber profile with engagement triggers
Growth Playbook	Subscriber acquisition channels, targets, and list hygiene
Performance Benchmarks	Industry benchmarks, health score framework, SES thresholds

These documents appear in the campaign sidebar. Click any document to view it as a rich, structured page - not raw text.

Creating Issues

Each newsletter send is called an issue. To create one:

1. Open your newsletter campaign in Studio → Campaign
2. Click Create New Issue in the dashboard sidebar
3. Fill in the subject line and preview text
4. Write your HTML content in the editor
5. Optionally map to an editorial calendar issue number for tracking
6. Click Save Draft or Send Now

Issue Statuses

Status	Meaning
Draft	Not yet sent - still editable
Scheduled	Queued for future delivery
Sending	Currently being delivered via SES
Sent	Delivery complete - metrics tracking active
Failed	Send failed - check SES configuration

Engagement Tracking

Every newsletter issue tracks these metrics automatically:

Metric	What It Measures
Delivered	Emails that reached the inbox
Opened	Unique opens (pixel tracking)
Clicked	Link clicks with URL tracking
Bounced	Hard and soft bounces
Unsubscribed	One-click unsubscribe actions
Complained	Spam complaints from ISPs

Data loop: Opens and clicks publish lead signals to graph8’s scoring engine. A subscriber who clicks your pricing link gets scored higher in your outbound campaigns - automatically.

Subscriber Management

Newsletter subscribers come from your existing graph8 audiences. When you create a newsletter campaign, connect a subscriber list. graph8 handles:

• Unsubscribe compliance - one-click unsubscribe (RFC 8058) in every email
• Bounce management - hard bounces automatically suppress the contact globally
• Complaint handling - spam complaints suppress the contact across all graph8 modules (newsletter, outbound, everything)
• List hygiene - inactive subscriber identification and cleanup guidance in the Growth Playbook

Settings

Newsletter sending settings are managed separately from campaign content:

1. Go to Settings → Newsletter
2. Configure your sending domain (subdomain verification via DNS)
3. Set sender defaults (From Name, From Email, Reply-To)
4. Enable double opt-in if required
5. Set warmup daily limits for new domains

Domain Verification

To send newsletters, you need a verified sending domain:

1. Enter your subdomain (e.g., updates.yourcompany.com)
2. Click Verify Domain - graph8 generates DNS records
3. Add the TXT record and 3 CNAME records to your DNS provider
4. Wait for verification (usually 15-60 minutes)
5. Status changes to Verified and you can start sending

Tip

Use a subdomain like updates.yourcompany.com or news.yourcompany.com instead of your root domain. This protects your main domain’s email reputation if something goes wrong with newsletter deliverability.

Campaign Dashboard

Newsletter campaigns have a specialized dashboard. When you open a newsletter campaign, you’ll see:

• NEWSLETTER badge next to the campaign name
• Newsletter Content card with deep links to issues and subscriber management
• Strategic assessment and readiness score from AI analysis
• Risk assessment specific to newsletter operations

Outbound-specific features (sequencer, audience pipeline) are hidden for newsletter campaigns.

Next Steps

• Campaigns → - Learn about campaign creation and management
• Sequencer → - Set up automated outbound sequences
• Inbox → - Manage replies to your outreach