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Buying Committees

A single contact showing intent is a weak signal. A whole buying committee lighting up is a real one. Buying Committees roll your existing intent signals up from individual contacts to the people who collectively make a purchase decision, then to a single account-level read you can sort and prioritize on.

How it works

graph8 organizes the known contacts at each account into four persona categories, based on their job title:

CategoryWho it is
E - Economic BuyerHolds the budget and signs off
C - ChampionInternally advocates for the purchase
U - End UserUses the product day to day
T - TechnicalEvaluates fit, security, integration

Intent then rolls up in three tiers:

  1. Contact - each contact carries intent signals (keyword and topic hits from the last 30 days).
  2. Committee - contacts are grouped into the four categories, and each category gets a strength reading based on how many distinct people in it are showing signals.
  3. Account - the four category readings combine into one Account Strength label.

How strength is calculated

Each persona category is rated by how many distinct contacts in it are showing intent:

Category readingDistinct contacts with signals
Hot5 or more
Warm2 - 4
Cool1
Silent0

Those four readings combine into the account’s overall strength:

Account strengthWhen
Very strong3 or more Hot categories
Strong2 Hot, or 1 Hot + 2 Warm
Moderate1 Hot, or 2 or more Warm
Weakonly Cool / Silent categories

An account is also flagged High intent when its total signal count crosses the threshold (7+) or any single category is Hot.

Awareness vocabulary

The strength labels come in two interchangeable vocabularies. The default, awareness, frames each level as a buying stage; the legacy barometer set uses temperature words. Toggle between them and the labels update everywhere at once.

StrengthAwareness (default)Barometer
Very strongSelectingVery strong
StrongInterestedStrong
ModerateAwareModerate
WeakIdentifiedWeak

A green High intent pill appears next to the label whenever the account meets the high-intent bar.

Where you see it

Buying Committee tab (company page)

On any company at /companies/[id], open the Buying Committee tab. It shows one panel per category (E / C / U / T) with:

  • The category strength bar and label
  • A count of contacts in your ICP for that category, with example titles
  • A contact table: Contact, Title, Signal (Strong / Light / No signal), Topics of interest, Last active

Contacts with no signals are collapsed behind a “+N more in ICP without signals” expander so the active buyers stay front and center.

Grid columns (Companies, Contacts, Deals)

Three columns appear across the Companies grid, the Contacts grid, and the lifecycle deal grids (/deals/trials, /deals/customers, /deals/churned, /deals/prospects):

ColumnShows
Account strengthThe four-bar meter, the vocabulary label, and the High intent pill
High intentA pill when the account is high intent, otherwise blank
Buying committeeA four-square E / C / U / T matrix, color-coded by category strength; hover any square for its signal and contact counts

On the Contacts grid, each contact inherits the rollup from its company, so you can see the strength of the account a person belongs to without leaving the contact view.

Enabling Buying Committees

Buying Committees is gated behind an allowlist during rollout. If it is not enabled for your org, the Buying Committee tab shows an “ABM Intent not enabled” message and the grid columns do not appear. Contact your graph8 admin to request access.