Trends
Trends surfaces emerging industry topics and maps them to companies showing buying signals - so your team can target prospects while demand is rising.
How Trends Work
graph8 tracks trends across 15 industry categories, scoring each trend by growth velocity and market relevance. Trends are updated continuously and linked to companies that show activity in those areas.
Browsing Trends
Go to Signals → Trends to explore:
- Category filter - narrow by industry (SaaS, Healthcare, Finance, etc.)
- Search - find trends by keyword
- Sort by growth - see fastest-growing trends first
Each trend card shows:
| Field | What It Means |
|---|---|
| Trend name | The topic or technology being tracked |
| Growth score | 0-100 indicating how fast the trend is growing |
| Growth % | Percentage growth over the tracking period |
| Category | Industry classification |
| Segments | Sub-categories within the trend |
Trend Details
Click any trend to see its detail page:
Company Correlations
See which companies are associated with this trend - based on their web activity, content publishing, job postings, and technology adoption.
Segment Breakdown
Trends are divided into segments showing which sub-topics within the trend are gaining traction.
Using Trends for Prospecting
Trends connect to your prospecting workflow:
- Identify a rising trend in your target industry
- View correlated companies showing activity in that area
- Add companies to a list for outreach
- Reference the trend in your messaging for relevance
Related
- Intent Tracking → - Track buyer intent signals
- Website Visitors → - See who’s visiting your site
- Prospecting → - Search and build targeted lists